I was really impacted by a presentation given by Sarah Webb (Ronnie & Lisa's daughter). This Generation Y-er was an incredible representation of a new wave of Relationship Marketers, and I believe she will prove to be one of our brightest rising stars at DuVita.
I was reminded of articles and talks I've heard recently about this generation, and feel our industry is perfectly suited for them. An article I read this week by Evrim Kuram revealed insights into why they will be so successful at DuVita:
"This generation (Generation Y born 1980-2000) symbolizes the transition from materialism to post-materialism in the world. In other words, we are talking about a generation who emphasize time rather than money, quality rather than quantity and experience rather than possession. They are outspoken, skeptical, interested in technology, and multitaskers. They emphasize the “real,” so one cannot reach them with imaginary products, imaginary projects, or with imaginary heroes. Functionality, fast service, high quality and reasonable price are the characteristics that attract a Y-er’s interest. Another important factor in their lives is peers’ approval.
If feelings will be present in the corporate world, if business life will be more meaningful, and at the end, if this planet will be a more sensitive one, we will do this with the Generation Y." Sounds like our kind of people, what do you think?
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